1916
Years 20/50
Years 60/80
Years 80/2010
2016
Today
Contono brothers the origins - Antonino & Luciano Contorno 1916
..The keystone of the Contorno family is Don Antonino, who, already in the role of carabiniere, left glimpse the omen of future undertakings. Now that he has become a mature man, his figure releases a irrepressible charisma. He is very tall and, why not, perhaps this is also why he is inclined to scrutinize vast horizons.
…So, when he founded the company with Luciano, the problem of the company logo didn't arise at all to be printed in the header of company postal envelopes and to be lithographed on the envelopes, as the logo must evoke nothing else in mind other than the progenitors. So let the Rooster be! Identity seal full of self-pride, sliver of narcissism, iconic idol, crazy desire to advertise one's origins through the original nickname. The idea succeeds well, since it does not contain any ideological prejudice, but rather the desire to continue a narrative that began a long time ago, with the hidden intent of projecting the epic familiar towards a remote, almost infinite future. This ambition could be deciphered as passion, adventure, laudable and shareable desire to transform one's family into an immortal myth.
From the pre-war period to the economic revival, the production of Contorno continues to grow
…In 39 the Second World War broke out and on 10 June 1940 Italy also decided to participate. AND It is easy to imagine its deleterious effects on the Sicilian social fabric. Since many men go to the front, it is up to women, children and the elderly to work the fields and they do it with, for them, immeasurable efforts. For meanwhile, many industrial plants are half-empty or bombed. In Palermo 45% of the houses are destroyed or made unusable by bombings, first by the French, then by the Anglo-Americans and finally by the Germans. The establishment of F.lli Contorno is targeted several times by the flying fortresses and, although many bombs are scattered unexploded, the warehouse is directly centered, however the machinery suffers minor damage. Therefore, among a thousand Contorno production continues to face considerable difficulties, indeed during the conflict it had to face considerable difficulties increase in the island's demand for preserves. The fact is, it is very useful to have a reserve at home long-life food, since, especially in the city, many basic foods are occasionally available even on the black market. For Don Antonino Contorno the production obstacles arise facing and overcoming are huge; not for nothing, the results achieved earned him an honor prestigious, coveted by many and awarded to a few deserving industrialists, it is the Knight's Cross of the Crown of Italy.
…In particular, it is very difficult for him to supply himself not so much with tomatoes or oily fish, but with band tinplate and glass bottles, necessary for packaging the products, and fuel for the kettles. For precisely the Palermo food industries are among the highest consumers of coal, the shortage of which does not manages to satisfy the pressing demand. Therefore during the war the production of preserves Sicilian is growing due to greater local consumption. However, the strong acceleration is not recorded present in the North and in Campania, where the enormous and lucrative state orders for supplies converge military. In general, Sicilian food exports plummeted from 7.357.000 quintals in 1939 to 250.000 quintals in 1943.
...After the war, Sicilian vegetables went against the trend of other sectors and recovered the market momentum and surpass pre-war production. The 51 canneries benefit from this71. Thanks to exports, which It's going swimmingly, the food industry is experiencing an exploit and is driving allied industries. In short, food made in Sicily is enjoying enormous success on tables all over the world. Finally, during 1947, Sicily leaves the country depression. The economic ferment is such that on 5 October 47, the head of state inaugurates, in Palermo, the first Mediterranean Fair, in which the Contorno company participates thanks to the will and commitment of Gaetano, son of Cav. Antonino who encourages him to do. The young and promising entrepreneur, in the same year, is among the partners founders of the Assindustria-Palermo section, he also frequents both the Industrialists' Association Conservieri Palermo, ... and the Sicilian Vegetable Canning Group, ...
The Contorno Brothers expand, exports begin - Great Britain and America
In the difficulties of the time, the lawyer. Gaetano Contorno is among those who develop critical awareness and they undertake personal Metamorphosis. In addition to believing in his own professional abilities, he has the courage and the moral strength necessary to not be seduced by flawed and misleading practices. In this I supports family education, which in him is one with conscience. This is the double compass that gives deep within guides the mind.
… Mrs. Dora uses progress as a point of reference, she totally agrees with it unusual perspective, which Gaetano has been proposing to her for some time: crossing the horizon for the first time national and venture into the boundless and unknown universe of exports. Well yes, it is their vision open of life to mark the company strategy.
It is a race towards the future, which causes an imperceptible vertigo in their souls, the one given from every forward impulse, from the desire for change, adventure and infinity. It is with this state of mind that the Contorno spouses are starting the new entrepreneurial initiative (expansion financing): how already mentioned, export first to Great Britain and immediately afterwards to the USA. With such a courageous program Doctor Gaetano launches his passionate challenge, his personal gamble, to the melodrama of life. They he intends to materialize, with all his energies, what still seems to him to be an illusory mirage, a delirium imaginative; but, imagination is the driving force of invention, fantasy is the creative force.
Obviously, there is no shortage of problems. The particular dynamism of the company, the comings and goings of men and gods means, the intuitable movement of liquidity are not ignored by some reficu swindlers (lice nestled in the seams of the edges of the jacket, sleeves and trousers), parasites who intend to get rich without it toil.
As a result, on the night of the feast of S. Rosalia, 14 July 1960, the safe was stolen from the office corporate. The petty thieves, taking advantage of the bangs produced by the pyrotechnic displays, drill holes in the middle of the night pickaxe blows, the surrounding wall, tear the safe from the wall and drag it for about fifty meters up to the railway line, where, unseen, they complete the robbery.
The company becomes Fratelli Contorno, from a sole proprietorship to a family business
Following the serious crisis in the citrus supply chain that emerged during the 70s, Dr. Gaetano Contorno understands that the market is changing quickly and that it is appropriate to aim with greater determination on international outlets. Therefore, he feels the need to make a clear change to the management of the company, wants to renew the energies in the field, the management mentality and the futuristic programs. A future that is always a gamble to play. Thus, it concretizes what many managers consider to be the their maximum experience, that is, seeing their company move and grow behind the propulsion of sons.
In particular, the eldest son Antonino is, among the three brothers, the one who most brings to mind the physique and charisma of grandfather Antonino; as he usually breaks preconceptions, in fact he chooses to follow his vocation of the medical profession. And since every choice involves sacrifices, let Agostino and Maurizio do it to carry out his father's work; nevertheless he will always and effectively be interested in corporate life.
…In fact, in 1980 Dr. Gaetano, with wisdom and generosity of spirit, urges Agostino and Maurizio to do so reborn F.lli Contorno. This is how the sober debut of the two takes place, under the guidance of someone who already has so much experience, the same one that has signaled that the time for changes has come. In short, it begins, in a way pleasant, the gradual transfer of the helm from the father to the children, so that they learn to sail with ease between foamy shallows and sudden storms. With them is the fifth generation of entrepreneurs Contorno a take off. And when in '89 the lawyer Gaetano closed the individual business and left the control bridge completely to his children, from the deck he will be able to admire his two young men, proud and serene. sailors, who had now become skilled captains of industry.
One hundred years of Contorno, a century of history of the Fratelli Contorno company
One hundred years from that distant day, when Nino and Luciano Contorno, pioneers, began the frenetic activity of canning, ...it was June the month... in Settecannoli, via Germanese; it was immediately extracted, peeled, sauced and then the renowned caponatina. Afterwards, Gaetano and his nephews continued, ... like yesterday! Quality is the secret of success, kept appreciated by the people, exported to four continents. Today, tradition and innovation are the ever-present combination. Contour is quality, keep that in mind! The future presents new challenges. Mau and Ago are tough and they know it, they come up with tricks every year. And, if He wants, he will guarantee young people work and success for another hundred years.
Centenary
One hundred years since that distant day,
when Nino and Luciano Contorno, pioneers,
began the frenetic activity of canneries,
…it was June the month……..
to Settecannoli, via Germanese;
it was immediately extracted, peeled, sauced
and then the renowned caponata.
Afterwards, Gaetano and his nephews continued, ... like yesterday!
Quality is the secret of success,
kept appreciated by the people,
exported to four continents.
Today, tradition and innovation
they are the ever-present pairing.
Contour is quality, keep that in mind!
The future presents new challenges.
Mau and Ago are tough and they know it,
tricks come out of the hole every year.
And, if He wants,
work and success for young people
for another hundred years it will guarantee.
Contorno Brothers today
The F.lli Contorno company welcomes a new generation of entrepreneurs within it, bringing new perspectives and skills to corporate life. Gaetano Contorno, graduated in Law, son of Agostino Contorno, plays the role of Export Manager. His training provides a solid foundation for managing the complex dynamics of exports, ensuring that F.lli Contorno products reach international markets efficiently and in compliance with regulations. Noemi Contorno, graduated in Economics and Management and daughter of Maurizio Contorno, has taken on the role of HR Manager. Her expertise in human resources management is essential to ensuring a highly qualified and motivated team, ready to support the company's vision and values.
The corporate vision of F.lli Contorno is centered on the future and on attention to contemporary energy issues. A distinctive element of the company is the constant commitment to maintaining the highest quality standards in the selection of raw materials. This dedication is reflected in the preserves produced, which aim to reproduce the authentic smell and flavor of the recipes characteristic of the culinary tradition of our land of origin.
F.lli Contorno also stands out for its innovative communication, which is aimed at an attentive and curious public. Our mission is to share with the world the beauty of what is authentic, bringing to mind simple, genuine sensations and emotions with an almost artisanal touch. We are proud to keep the culinary traditions of our region alive and to offer products that delight the palate and the soul.
With the leadership of Gaetano and Noemi Contorno, F.lli Contorno looks to the future with determination, always keeping alive the love for our roots and for the quality of our preserves.
Fratelli Contono the origins – Antonino & Luciano Contorno 1916
..The keystone of the Contorno family is Don Antonino, who, already in the role of carabiniere, left glimpse the omen of future undertakings. Now that he has become a mature man, his figure releases a irrepressible charisma. He is very tall and, why not, perhaps this is also why he is inclined to scrutinize vast horizons.
…So, when he founded the company with Luciano, the problem of the company logo didn't arise at all to be printed in the header of company postal envelopes and to be lithographed on the envelopes, as the logo must evoke nothing else in mind other than the progenitors. So let the Rooster be! Identity seal full of self-pride, sliver of narcissism, iconic idol, crazy desire to advertise one's origins through the original nickname. The idea succeeds well, since it does not contain any ideological prejudice, but rather the desire to continue a narrative that began a long time ago, with the hidden intent of projecting the epic familiar towards a remote, almost infinite future. This ambition could be deciphered as passion, adventure, laudable and shareable desire to transform one's family into an immortal myth.
From the pre-war period to the economic revival, the production of Contorno continues to grow
…In 39 the Second World War broke out and on 10 June 1940 Italy also decided to participate. AND It is easy to imagine its deleterious effects on the Sicilian social fabric. Since many men go to the front, it is up to women, children and the elderly to work the fields and they do it with, for them, immeasurable efforts. For meanwhile, many industrial plants are half-empty or bombed. In Palermo 45% of the houses are destroyed or made unusable by bombings, first by the French, then by the Anglo-Americans and finally by the Germans. The establishment of F.lli Contorno is targeted several times by the flying fortresses and, although many bombs are scattered unexploded, the warehouse is directly centered, however the machinery suffers minor damage. Therefore, among a thousand Contorno production continues to face considerable difficulties, indeed during the conflict it had to face considerable difficulties increase in the island's demand for preserves. The fact is, it is very useful to have a reserve at home long-life food, since, especially in the city, many basic foods are occasionally available even on the black market. For Don Antonino Contorno the production obstacles arise facing and overcoming are huge; not for nothing, the results achieved earned him an honor prestigious, coveted by many and awarded to a few deserving industrialists, it is the Knight's Cross of the Crown of Italy.
…In particular, it is very difficult for him to supply himself not so much with tomatoes or oily fish, but with band tinplate and glass bottles, necessary for packaging the products, and fuel for the kettles. For precisely the Palermo food industries are among the highest consumers of coal, the shortage of which does not manages to satisfy the pressing demand. Therefore during the war the production of preserves Sicilian is growing due to greater local consumption. However, the strong acceleration is not recorded present in the North and in Campania, where the enormous and lucrative state orders for supplies converge military. In general, Sicilian food exports plummeted from 7.357.000 quintals in 1939 to 250.000 quintals in 1943.
...After the war, Sicilian vegetables went against the trend of other sectors and recovered the market momentum and surpass pre-war production. The 51 canneries benefit from this71. Thanks to exports, which It's going swimmingly, the food industry is experiencing an exploit and is driving allied industries. In short, food made in Sicily is enjoying enormous success on tables all over the world. Finally, during 1947, Sicily leaves the country depression. The economic ferment is such that on 5 October 47, the head of state inaugurates, in Palermo, the first Mediterranean Fair, in which the Contorno company participates thanks to the will and commitment of Gaetano, son of Cav. Antonino who encourages him to do. The young and promising entrepreneur, in the same year, is among the partners founders of the Assindustria-Palermo section, he also frequents both the Industrialists' Association Conservieri Palermo, ... and the Sicilian Vegetable Canning Group, ...
The Contorno Brothers expand, exports begin - Great Britain and America
In the difficulties of the time, the lawyer. Gaetano Contorno is among those who develop critical awareness and they undertake personal Metamorphosis. In addition to believing in his own professional abilities, he has the courage and the moral strength necessary to not be seduced by flawed and misleading practices. In this I supports family education, which in him is one with conscience. This is the double compass that gives deep within guides the mind.
… Mrs. Dora uses progress as a point of reference, she totally agrees with it unusual perspective, which Gaetano has been proposing to her for some time: crossing the horizon for the first time national and venture into the boundless and unknown universe of exports. Well yes, it is their vision open of life to mark the company strategy.
It is a race towards the future, which causes an imperceptible vertigo in their souls, the one given from every forward impulse, from the desire for change, adventure and infinity. It is with this state of mind that the Contorno spouses are starting the new entrepreneurial initiative (expansion financing): how already mentioned, export first to Great Britain and immediately afterwards to the USA. With such a courageous program Doctor Gaetano launches his passionate challenge, his personal gamble, to the melodrama of life. They he intends to materialize, with all his energies, what still seems to him to be an illusory mirage, a delirium imaginative; but, imagination is the driving force of invention, fantasy is the creative force.
Obviously, there is no shortage of problems. The particular dynamism of the company, the comings and goings of men and gods means, the intuitable movement of liquidity are not ignored by some reficu swindlers (lice nestled in the seams of the edges of the jacket, sleeves and trousers), parasites who intend to get rich without it toil.
As a result, on the night of the feast of S. Rosalia, 14 July 1960, the safe was stolen from the office corporate. The petty thieves, taking advantage of the bangs produced by the pyrotechnic displays, drill holes in the middle of the night pickaxe blows, the surrounding wall, tear the safe from the wall and drag it for about fifty meters up to the railway line, where, unseen, they complete the robbery.
The company becomes Fratelli Contorno, from a sole proprietorship to a family business
Following the serious crisis in the citrus supply chain that emerged during the 70s, Dr. Gaetano Contorno understands that the market is changing quickly and that it is appropriate to aim with greater determination on international outlets. Therefore, he feels the need to make a clear change to the management of the company, wants to renew the energies in the field, the management mentality and the futuristic programs. A future that is always a gamble to play. Thus, it concretizes what many managers consider to be the their maximum experience, that is, seeing their company move and grow behind the propulsion of sons.
In particular, the eldest son Antonino is, among the three brothers, the one who most brings to mind the physique and charisma of grandfather Antonino; as he usually breaks preconceptions, in fact he chooses to follow his vocation of the medical profession. And since every choice involves sacrifices, let Agostino and Maurizio do it to carry out his father's work; nevertheless he will always and effectively be interested in corporate life.
…In fact, in 1980 Dr. Gaetano, with wisdom and generosity of spirit, urges Agostino and Maurizio to do so reborn F.lli Contorno. This is how the sober debut of the two takes place, under the guidance of someone who already has so much experience, the same one that has signaled that the time for changes has come. In short, it begins, in a way pleasant, the gradual transfer of the helm from the father to the children, so that they learn to sail with ease between foamy shallows and sudden storms. With them is the fifth generation of entrepreneurs Contorno a take off. And when in '89 the lawyer Gaetano closed the individual business and left the control bridge completely to his children, from the deck he will be able to admire his two young men, proud and serene. sailors, who had now become skilled captains of industry.
One hundred years of Contorno, a century of history of the Fratelli Contorno company
One hundred years from that distant day, when Nino and Luciano Contorno, pioneers, began the frenetic activity of canning, ...it was June the month... in Settecannoli, via Germanese; it was immediately extracted, peeled, sauced and then the renowned caponatina. Afterwards, Gaetano and his nephews continued, ... like yesterday! Quality is the secret of success, kept appreciated by the people, exported to four continents. Today, tradition and innovation are the ever-present combination. Contour is quality, keep that in mind! The future presents new challenges. Mau and Ago are tough and they know it, they come up with tricks every year. And, if He wants, he will guarantee young people work and success for another hundred years.
Centenary
One hundred years since that distant day,
when Nino and Luciano Contorno, pioneers,
began the frenetic activity of canneries,
…it was June the month……..
to Settecannoli, via Germanese;
it was immediately extracted, peeled, sauced
and then the renowned caponata.
Afterwards, Gaetano and his nephews continued, ... like yesterday!
Quality is the secret of success,
kept appreciated by the people,
exported to four continents.
Today, tradition and innovation
they are the ever-present pairing.
Contour is quality, keep that in mind!
The future presents new challenges.
Mau and Ago are tough and they know it,
tricks come out of the hole every year.
And, if He wants,
work and success for young people
for another hundred years it will guarantee.