Fratelli Contorno's videos. This section offers a wide variety of video ads, shorts, interviews...

Corporate identity refers to the image that Fratelli Contorno has succeeded in establishing with the general public over all these years of business.

These are the years when the company run by Agostino and Maurizio Contorno consolidates its leadership among Sicily agri-food companies, reaching also major success in foreign markets. This new status has called for the restyling of the corporate image by creating new brands and products, combined with advertising campaigns in the media both in Sicily and across Italy.

Fratelli Contorno's advertising campaigns go hand in hand with the economic, social, political and cultural needs of Sicily, thus leading to a series of graphic and advertising initiatives that take inspiration from this reality. Over this 30-year period advertising witnesses radical changes achieved thanks to technology, which plays the leading role.

Fratelli Contorno's early ads start to spread in the early years of the 20th century with the birth of the company. Though with scarce means contextualized to the period, the company invests in the sector and call graphic designers and painters of the time to create several advertising campaigns, which unfortunately are mostly lost during WWII.