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  • History Fratelli Contorno

Historical Notes

Antonino & Luciano Contorno

The key to the family of the Contorno family is Don Antonino, who, already in the role of a carabiniere, has let us glimpse the prospect of future companies. Now that he has become a mature man, his figure emits an irrepressible charism. It is very high in stature, and why not, maybe even for this reason it is inclined to scrutinize vast horizons.

... So when it comes to setting up a company with Luciano, it does not pose the problem of the corporate logo, to print in the headers of corporate postal envelopes and to lithograph on the lips, for the logo has to evoke nothing in the mind Are the progenitors. And so the Rooster be! Seal of identity full of self-pride, chaos of narcissism, iconic idol, craving to advertise their origins through the primal name. The find is good, as it does not contain any ideological prejudice, but rather the desire to continue a narrative that began long ago, with the intent of projecting the family epic into a near infinite future. This ambition could be deciphered as passion, adventure, and commendable willingness to transform their family into immortal myth.

Elmo di Antonono Contorno, Squadrone Corazzieri a cavallo 1896 Ritratto Antonino Contorno Il Cavalier Antonino Contorno con la moglie donna Nenè Chiazzese

From the prewar period to economic revival

... In the 1939s the Second World War broke out and on June 10, 1940, Italy decided to take part. It is easy to imagine the detrimental effects on Sicilian social fabric. Since many men go to the front, it is up to women, children, and the elderly to work in the fields and do it with fatigue, for them, quarrelsome. Meanwhile, many industrial plants are half-empty or bombarded. In Palermo, 45% of the houses are destroyed or rendered inaccessible by the first French, later Anglo-American and then German Germans. The F.lli Contorno plant is targeted several times by the flying fortresses, and although many bombs spread unexploded, the shed is centered in full, however the machinery undergoes slight damage. Thus, between a thousand difficulties, the production of the Contorno continues, indeed during the conflict it is faced with the considerable increase in the demand for canned preserves. The fact is, that it is very useful to have a long-lasting food reserve in the home, since many of the first-time foods, especially in the city, can be found even on the black market. For Don Antonino Contorno the productive obstacles to face and overcome are enormous; Not at all, the achievements achieved by him were a prestigious honor, sought after by many and assigned to a few meritorious industry, it is the Knight Cross of the Crown of Italy.
... In particular, it is very difficult to obtain as much tomato or blue fish, as well as tinplate and glass bottles, needed to pack the products and fuel for the kettles. In fact, the Palermit food industries are among the largest coal consumers, whose shortage does not meet the pressing demand. Therefore during the war the production of Sicilian preserves grows due to the greater local consumption. However, there is no strong acceleration in the North and Campania, where the enormous and lucrative state orders for military supplies converge. In general, Sicilian food exports plummet from 7,357,000 in 1939 to 250,000 in 1943.
... In the postwar period, Sicilian vegetables are in contradistinction with other sectors, recovering momentum and overcoming pre-production. They benefit the 51 conservatives71. Thanks to the export, which runs swollen sails, the food industry is experiencing a exploit and trains the induced. In short, the food made in Sicily is extremely successful on the tables around the world.
Finally, during 1947, Sicily emerged from the depression. The economic ferment is such that on October 5, 1947, the head of the State inaugurated in Palermo the 1st Fair of the Mediterranean, to which the company Contorno participates for the will and commitment of Gaetano, son of Cav. Antonino encouraging him to do so. The young and promising entrepreneur, in the same year, is among the founding members of the Assindustria-Palermo section, also attends both the Association of Industrial Conservatives of Palermo, ... and the Sicilian Conservieri Vegetali Group, ...

Diploma di 1° grado Esposizione Nazionale  Trento 1924 Diploma di Gran Premio e Medaglia d’Oro di 1° grado nella  Esposizione  Internazionale Arte Commercio Scienza Industria  Roma 1924 Croce di Cavaliere della Corona d'Italia

Take responsibility for your future.

In the difficult times of time, Gaetano Contorno is among those who develop critical consciousness and undertake personal Metamorphosis. He, besides believing in his professional skills, has the courage and the moral strength necessary to avoid letting go of spoiled and misleading practices. This is supported by family education, which in him makes one with the consciousness. This is the double compass that drives the mind from the depths of the intimate.
... Mrs. Dora uses progress as a point of reference, she is totally in agreement with the unusual perspective that Gaetano has been proposing for some time: to go through the national horizon for the first time and venture into the boundless and incognito universe Of exports. Well, yes, it is their open vision of life to mark the corporate strategy.
It is a race for the future, which causes in their minds an unmistakable dizziness, the one given by every moment forward, the desire for change, adventure and infinity. It is with this mood that the spouses Contorno start the new expansion finance: as mentioned above, export first in Britain and immediately after in the USA. With this courageous program, Doctor Gaetano launches his passionate challenge, his personal challenge, the melodrama of life. He intends to concretize, with all his energies, what he still seems to be an illusory mirage, an imaginary delusion; But, imagination is the spring of invention, fantasy is the creative force.
Obviously, the problems are not lacking. The particular dynamism of the firm, the way of men and the media, the intuitive liquidity movement are not ignored by some re-fucking piruos (lice nestled in the seams of the jackets, sleeves and trousers), parasites that intend to enrich Without straining.
It is here that on the night of the celebration of St. Rosalia on 14 July 1960, the safe from the business office was stolen. The thieves, taking advantage of the barrels produced by the pyrotechnic games, in the middle of the night pierce the small wall, the wall of the enclosure, they draw the safe from the wall and drag it for fifty meters to the ferrata line where, unseen, Complete the robbery.

Foto di gruppo presso lo stabilimento Contorno  in occasione del matrimonio di due operai 1980. A fianco dello sposo, Gaetano Contorno in camicia bianca.   Al centro sopra la sposa, fa capolino il giovane  Agostino Contorno Partenza per le consegne (Gaetano Vassallo e Giuseppe Lo Cascio) 1960 Preparazione degli imballaggi metallici (Gaetano Vassallo e Giuseppe Lo Cascio) 1960

The company becomes Fratelli Contorno

As a result of the severe crunch of the citrus chain during the 70's, Gaetano Contorno understands that the market is changing rapidly and that it is worthwhile to focus more on international outlets. Therefore, he feels the need to make a clear breakthrough in corporate management, he wants to renew the field's energies, management mentality, and future-oriented programs. A future that is always a bet to play. So, it concretizes what many managers consider to be their ultimate experience, namely to see their company walk and grow behind the propulsion of their children.
In particular, the eldest son of Antonino is one of the three brothers, one that recalls the physicist and charism of his grandfather Antonino; As he soles breaking the preconceptions, in fact he chooses to follow the vocation of the medical profession. And since every choice involves renunciations, let Augustine and Maurice take part in paternal activity; Nevertheless, it will always and effectively affect business life.
... In fact, in 1980 the dr. Gaetano, with wisdom and generosity of mind, exhorts Augustine and Maurice to re-create the Outline of F.lli. So the sober debut of the two takes place, behind the guidance of those who already have so much experience, the same to have signaled that the time has come for change. In short, it begins in a pleasant way the gradual passage of the helm from the father to the children, for they learn to navigate with ease between sudden foamy and sudden fortunes. With them is the fifth generation of entrepreneurs garnish to take off. And when in 1985 the Gaetano lawyer will close the firm and leave the dashboard to the children, the visitor will be able to admire, proud and serene, his two young sailors, who have become skillful industry captains.

Impianto per la sterilizzazione ohmica Dott. Maurizio Contorno Avv. Gaetano Contorno nel suo studio aziendale

Centenario 2016

Centenary

Centenary from that distant day,
When Nino and Luciano Outline, pioneers,
Began the frantic activity of preservatives,
... was June the month ...... ..
To the Seven Cannons, via German;
It was immediately extracted, peeled, salted
And then the renowned caponate.
Then, Gaetano and grandchildren continued ... as yesterday!
Quality is the secret of success,
Kept appreciated by the people,
Exported to four continents.
Today, tradition and innovation
I'm always coupled.
Outline is quality, keep it in mind!
New challenges present the future.
Mau and Ago are tough and they know,
They go out of their sleeves every year.
And, if He wills,
Youth work and success
For another one hundred years will guarantee.

Augustine and Maurizio with gratitude to Father Gaetano, "the Lawyer".

Centenary

Centenary from that distant day,
When Nino and Luciano Outline, pioneers,
Began the frantic activity of preservatives,
... was June the month ...... ..
To the Seven Cannons, via German;
It was immediately extracted, peeled, salted
And then the renowned caponate.
Then, Gaetano and grandchildren continued ... as yesterday!
Quality is the secret of success,
Kept appreciated by the people,
Exported to four continents.
Today, tradition and innovation
I'm always coupled.
Outline is quality, keep it in mind!
New challenges present the future.
Mau and Ago are tough and they know,
They go out of their sleeves every year.
And, if He wills,
Youth work and success
For another one hundred years will guarantee.

Augustine and Maurizio with gratitude to Father Gaetano, "the Lawyer".

Libro Cent'anni di Contorno
Il Personale della Fratelli Contorno The staff numbers of the Fratelli Contorno

Nomi su foto

  • 1PASQUALINO GIUFFRIDA
  • 2BIAGIO GIUFFRIDA
  • 3GIUSEPPA SIMONE IN LUPO
  • 4ROSA PEDONE
  • 5DOMENICO LUPO
  • 6SALVATORE CURIALE
  • 7VITO ALCAMO
  • 8ALFONSO LO GIUDICE
  • 9NOEMI CONTORNO
  • 10MAURIZIO CONTORNO
  • 11VINCENZO LUPO
  • 12AGOSTINO CONTORNO
  • 13ANTONINO CONTORNO
  • 14GAETANO CONTORNO
  • 15SALVINA CURIALE IN CONTORNO
  • 16NICOLETTA AGOSTA IN CONTORNO
  • 17SALVATORE DI LEONARDO
  • 18GIOVANNI DI FILIPPO
  • 19IGNAZIO MIRTO
  • 20GIUSEPPE DI BELLA
  • 21MARIA GRAZIA MANGANO
  • 22GIOVANNI MACALUSO
  • 23GIUSEPPE CANNONITO
  • 24ANTONIO CARUSO
  • 25CATERINA RAPPA
  • 26CARMELA D'ACQUISTO
  • 27CATERINA D'AMICO
  • 28DOMENICA D'ACQUISTO
  • 29FRANCESCO DI FILIPPO
  • 30MARIANO CAMPOFIORITO
  • 31UMBERTO BRUNETTO
  • 32PIETRO CUPINI
  • 33ROSARIA ARDUINO
  • 34ANTONIO CANNONITO
  • 35FABIO CAMPORA
  • 36MARZIA SCIORTINO
  • 37DOMENICO SARCONA
  • 38ABDUL AHAD
  • 39FRANCESCO LOMBARDO
  • 40ANTONIO DI GREGOLI
  • 41GIUSEPPE LO CASCIO
  • 42MATTEO LA MATTINA
  • 43FRANCESCO CANNONITO
  • 44FRANCESCO MARSALA
  • 45MASSIMILIANO DI BENEDETTO
  • 46ANGELO LO CASCIO
  • 47MAURO SCIORTINO
  • 48VINCENZO ARDUINO
  • 49SALVATORE D'ACQUISTO
  • 50ROBERTO SEMINARA
  • 51FRANCESCO GUARNERI
  • 52VINCENZO MARINO