Video section
Our Identity brands
ADV from 2004 to today
ADV from 1971 to 2003
ADV from 1916 to 1970
Video section
This section features a collection of videos from Fratelli Contorno, which offer a glimpse into the evolution of Sicilian agri-food entrepreneurship through commercials, interviews, and films. Their connection to the region also informs the story of one of Sicily's leading industrial family groups.
Sicilian product
Cartoon tomato for pizza
Spot Caponatina Contour
Spot Cherry Tomato Sauce Garnish
Cherry Sauce Production Video
Presentation film
How it's made – How it's made
Star Break Caponatina
Wild fennel sauce
Sicilian pesto
Baked pasta with Gino Carista and Caterina Salemi
Seasoning for Pasta with Sardines
Welcome to Sicily
EXPO 2015 Caponata day
Carciofina F.lli Contorno
Caponatina film production
Caponatina film production
Caponatina F.lli Contorno
Brands
The Fratelli Contorno world is made up of the individual brands that have shaped its history and which, even today, after a hundred years, remain the central core of its identity. This corporate identity is reflected in the images we show you.
Communication from 2004 to today
This was the period in which the company, led by Agostino and Maurizio Contorno, consolidated its position as a leading agri-food company on the island, also achieving prestigious successes in foreign markets. This necessitated an image redesign, resulting in the creation of new brands and products, all supported by advertising campaigns in various regional and national media.
Communication from 1971 to 2003
The Contorno brothers' advertising work paralleled the economic, social, political, and cultural needs of Sicily, resulting in a series of graphic design initiatives aligned with the reality they inspired. During this 30-year period, advertising underwent radical changes thanks to technology, which became the dominant force.
Communication from 1916 to 1970
The first advertising communications (then called "réclame") from Fratelli Contorno began appearing in the early 1900s, coinciding with the company's founding. Although limited in resources and contextualized for the historical period, the company invested in the sector, commissioning graphic designers and painters of the time to create many advertising campaigns, many of which were unfortunately lost during the Second World War.
